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This blog contains musings and rants of Pali Madra

Pali Madra has been working in the web development and online marketing industry for the last 14 years.

Gaming phenomena - Angry Birds lands on Facebook

via zdnet.com

How popular can a game make you?

I have realized that this question has popped up consistently for the last 2 years in my mind. Angry Birds has had phenomenal success in the last two years. Now it is ready to give companies like Zynga a run for their money.

Story of Angry Birds


Angry Birds celebrated its second anniversary on December 11, 2011. Some of the highlights of its success are

  • It has been downloaded half a billion time till the second anniversary

  • In March 2011 users spent 200 million minutes every day playing Angry Birds! This is equal to 16 years of playtime per day. (and I thought I wasted time while on the computer)

  • It has been the number 1 paid app on the iTunes store across 68 countries

  • A movie Rio has been a huge success. Rio is based on Angry birds. Further there are many Hollywood Studios interested in further developing Angry Birds based entertainment.

  • There are some talks of and IPO in 2012 for Rovio - the makers of Angry Birds. The estimated valuations of Rovio for these purposes is slightly higher than one billion dollars.

    • There is a comprehensive infographic about Angry Birds which gives an interesting perspective of the success of Angry Birds.

    How much a good idea can pay off?


    What I have been surprised by is that Angry Birds has spun off an economy of its own. The different ways in which Rovio has been able to monetize Angry Birds is amazing. Some of the areas are


    • Paid app on IOS devices. The price was relatively cheap - an average of $1.99, but the volume of sales helped Rovio make a killing.

    • Merchandise being sold like stuffed toys

    • A successful film based on Angry Birds

    • Television and gaming based devices game

    • Now launch of Angry Birds on Facebook which, as per the past record, would be a huge success

      • I do not mean to say that the Rovio team had it easy with Angry Birds. In fact I admire their dint and perseverance while pursuing their dream but it does give small players hope that they can make it big if they have the right product at the right time and believe in what they do.

      Free Binak Sen campaign

      You surely would have heard about Binayak Sen if you are living in India. Binayak Sen is a doctor who is accused of sedition because he was in contact with Naxalites. He has never Binayak Sen's photographsupplied arms or supported or condoned Naxalite’s voilent movement. However he was arrested 2007 even though he rooted for a peaceful solution to the Naxal problem. To read more about Binayak Sen read the wikipedia page here

      .

      History of Binayak Sen

      He has been sentenced to life imprisonment on December 24, 2010 and the sentence has evoked a strong reaction from activits the Amnesty International, United Nations and British Medical Journal. I also believe that the judgement is particularly harsh as well as none of the activities undertaken by Dr. Sen have assisted Naxalites in propogating or being violent.

      Petition for Binayak Sen

      There is a online petition which is being signed by the supports for Binayak Sen and any indian citizen who feels that this is an unjustified verdict should sign the petition at http://www.petitiononline.com/sen2010/petition.html