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Some analysts are betting on Trapit to be a competitor of Google.

How does Trapit work?

Trapit is monitors your browsing habits and the content you read and then personalizes the content according to your behavior. Trapit calls itself Pandora of content . Trapit presents data from 50,000 resources.Gary Griffith who is the co-founder of Trap it believes that users will consume more content by discovery than by searching on search engines.

Others feel that Google has extensive data indexed and more content is added to the database by the minute. Therefore it is difficult to imagine someone looking for specific content using a discovery service like Trip.it.